Resume

GLOBAL CREATIVE LEADER

Enterprise creative executive with 20+ years leading global brand expression and integrated marketing across hospitality, luxury, lifestyle, real estate, food & beverage, and consumer portfolios. Builds scalable creative systems, leads multidisciplinary teams, and translates business strategy into culturally resonant brand experiences. Trusted partner to executive stakeholders, driving brand clarity, differentiation, and measurable growth with editorial instinct and operational rigor.

SELECT CLIENT EXPERIENCE

Hilton & Hilton Grand Vacations

Four Seasons Yachts

Ritz Carlton

Fairmont Hotels

Choice Hotels

Bozzuto

Carmel Partners

Toll Brothers

Volkswagen

Monumental Sports & Entertainment

Organic Valley

National Geographic

Mockingbird

Rockefeller Center

Inova

Standard Meat Company

Walmart

GILLIAN GOODMAN CREATIVE |  FOUNDER & CCO | PRESENT

  • Founded strategic brand consultancy focused on creative leadership and brand system development

  • Architect comprehensive brand systems including voice, visual identity, governance standards, and implementation frameworks

  • Advise in-house marketing and creative teams on operational structure, creative processes, and brand alignment

  • Lead full lifecycle brand development from discovery and strategy through execution and rollout

  • Support hospitality and consumer brands in elevating creative expression across touchpoints

  • Clients include: Hilton Grand Vacations, Four Seasons Yachts, Standard Meat Company, Precise Food Ingredients & Cuisine Solutions

SCALE AGENCY | HEAD OF BRAND & STRATEGY | PARTNER | PRESENT

  • Lead brand and creative strategy across hospitality, food & beverage, real estate, and lifestyle portfolios

  • Define brand positioning, messaging architecture, and identity systems for complex, multi-brand ecosystems

  • Develop scalable creative frameworks that ensure global consistency across digital, campaign, experiential, and content channels

  • Partner with executive stakeholders to align brand strategy with growth objectives and revenue goals

  • Guide cross-functional collaboration across media, performance marketing, digital product, and communications teams

  • Drive agency growth and strategic expansion as Partner

NOTORIOUS111 (FORMERLY HZDG) | VP, SENIOR MANAGING CD | 2017 – 2025

  • Directed creative and brand strategy for a $15M+ portfolio spanning hospitality, healthcare, sports, food & beverage, and consumer sectors

  • Led a 30-person integrated studio across strategy, design, UX, content, campaign, video, and production disciplines

  • Established enterprise-level brand governance frameworks to ensure consistency across national and global touchpoints

  • Served as principal brand lead for Hilton, Fairmont Hotels, King Arthur Flour, Organic Valley, and other major accounts

  • Directed integrated go-to-market strategies and multi-channel campaigns across digital, experiential, and owned media

  • Oversaw operational structure, talent development, and creative performance standards

  • Partnered with executive stakeholders and client leadership to align brand strategy with business objectives

HZDG | CREATIVE DIRECTOR, DIRECTOR OF LUXURY BRANDS | 2014 – 2017

  • Led global brand storytelling and campaign strategy for luxury and hospitality clients

  • Directed integrated brand launches across digital, print, experiential, and retail environments

  • Elevated brand positioning through refined creative systems and cultural insight

  • Served as agency lead for new business within hospitality, luxury, food & beverage, and real estate verticals

HANLEY WOOD (ZONDA) | CHIEF DESIGN DIRECTOR | 2011 – 2014

  • Owned enterprise creative operations for national media portfolio

  • Centralized creative services generating $3M+ in operational value

  • Led large-scale rebranding and modernization initiatives across multiple properties

  • Managed distributed creative team across D.C. and remote markets

  • Served on editorial leadership team shaping brand voice and content strategy

EARLY CAREER CREATIVE LEADERSHIP | 2000 - 2011

Led visual strategy, design, content direction, and multi-disciplinary creative teams for nationally recognized publications and lifestyle brands at Condenast, Hearst, and American Express.

GQ

Travel + Leisure

Gourmet

Town & Country

O, The Oprah Magazine

Men’s Journal

EDUCATION

NYU - Masters of Art Education - 2011

The University of Michigan - Bachelor of Fine Arts - 2000

AWARDS

ADDY Gold & Silver 2015, 2016, 2017, 2021, 2023, 2024; 
Society of Publication Designers - Magazine of the Year, 2000; 
ASME - Magazine of the Year, 2007;
Folio - Featured Designer of the Year, 2013;
Multiple Azbee and Folio awards