Resume

GLOBAL BRAND LEADER

Enterprise executive with 20+ years leading global brand, marketing, and creative organizations. Combines strategic vision with operational discipline to build enduring brands, inspire high-performing teams, and deliver integrated marketing that fuels growth, strengthens customer loyalty, and differentiates organizations in competitive markets.

SELECT CLIENT EXPERIENCE

Hilton & Hilton Grand Vacations

Ritz Carlton

Fairmont Hotels

Four Seasons Yachts

Choice Hotels

Bozzuto

Toll Brothers

King Arthur Flour

Volkswagen

Cuisine Solutions

Monumental Sports & Entertainment

Organic Valley

Mockingbird

Rockefeller Center

Inova

Standard Meat Company

Walmart

Service Now

GILLIAN GOODMAN CREATIVE | FOUNDER & CCO | PRESENT

  • Founded strategic brand consultancy focused on creative leadership and brand system development

  • Architect comprehensive brand systems including voice, visual identity, governance standards, and implementation frameworks

  • Advise in-house marketing and creative teams on operational structure, creative processes, and brand alignment

  • Lead full lifecycle brand development from discovery and strategy through execution and rollout

  • Support hospitality and consumer brands in elevating creative expression across touchpoints

  • Clients include: Hilton Grand Vacations, Four Seasons Yachts, Standard Meat Company, Precise Food Ingredients & Cuisine Solutions

SCALE AGENCY | PARTNER | HEAD OF BRAND & STRATEGY | PRESENT

  • Shape the agency’s vision and lead brand, marketing, and creative strategy as Partner and Head of Brand

  • Lead brand positioning, messaging architecture, and portfolio strategy for clients across hospitality, food & beverage, lifestyle, and B2B

  • Define strategic brand platforms that drive differentiation, customer engagement, and business growth

  • Partner with client executive teams to align brand and marketing initiatives with business objectives and long-term growth

  • Build integrated brand systems that create consistency across digital, content, campaigns, and customer experience

  • Drive agency growth through strategic planning, business development, and long-term client partnerships


NOTORIOUS111 (FORMERLY HZDG) | VP, SENIOR MANAGING CD | 2017 – 2025

  • Directed creative and brand strategy for a $15M+ portfolio spanning hospitality, healthcare, sports, food & beverage, and consumer sectors

  • Led a 30-person integrated studio across strategy, design, UX, content, campaign, video, and production disciplines

  • Established enterprise-level brand governance frameworks to ensure consistency across national and global touchpoints

  • Served as principal brand lead for Hilton, Fairmont Hotels, King Arthur Flour, Organic Valley, and other major accounts

  • Directed integrated go-to-market strategies and multi-channel campaigns across digital, experiential, and owned media

  • Oversaw operational structure, talent development, and creative performance standards

  • Partnered with executive stakeholders and client leadership to align brand strategy with business objectives

HZDG | CREATIVE DIRECTOR, DIRECTOR OF LUXURY BRANDS | 2014 – 2017

  • Led global brand storytelling and campaign strategy for luxury and hospitality clients

  • Directed integrated brand launches across digital, print, experiential, and retail environments

  • Elevated brand positioning through refined creative systems and cultural insight

  • Served as agency lead for new business within hospitality, luxury, food & beverage, and real estate verticals

HANLEY WOOD (ZONDA) | CHIEF DESIGN DIRECTOR | 2011 – 2014

  • Owned enterprise creative operations for national media portfolio

  • Centralized creative services generating $3M+ in operational value

  • Led large-scale rebranding and modernization initiatives across multiple properties

  • Managed distributed creative team across D.C. and remote markets

  • Served on editorial leadership team shaping brand voice and content strategy

EARLY CAREER CREATIVE LEADERSHIP | 2000 - 2011

Led visual strategy, design, content direction, and multi-disciplinary creative teams for nationally recognized publications and lifestyle brands at Condenast, Hearst, and American Express.

GQ

Travel + Leisure

Gourmet

Town & Country

O, The Oprah Magazine

Men’s Journal

EDUCATION

NYU - Masters of Art Education - 2011

The University of Michigan - Bachelor of Fine Arts - 2000

AWARDS

ADDY Gold & Silver 2015, 2016, 2017, 2021, 2023, 2024; 
Society of Publication Designers - Magazine of the Year, 2000; 
ASME - Magazine of the Year, 2007;
Folio - Featured Designer of the Year, 2013;
Multiple Azbee and Folio awards